Introduction: The Golden Surge

Gold has shattered records in 2025, surpassing $3,300 per ounce in May and captivating investors worldwide. This rally isn’t a fluke—it’s fuelled by a perfect storm of macroeconomic shifts, geopolitical tensions, and structural demand changes. In this blog, we dissect the forces behind gold’s meteoric rise, explore expert forecasts, and outline strategies for navigating this historic bull market.


Key Drivers of Gold’s Rally

1. Central Banks Are Stockpiling Gold

Central banks, particularly in emerging markets like China, India, and Turkey, are aggressively diversifying reserves away from the U.S. dollar. In 2024 alone, central bank purchases hit a record 1,350 metric tons, creating a structural supply squeeze. Goldman Sachs predicts this trend will push prices to $3,700/oz by late 2025. Analysts note that even a modest slowdown in these purchases could soften prices, but demand remains robust for now.

2. Geopolitical Turmoil and Trade Wars

Escalating U.S.-China trade tensions, coupled with surprise tariffs from the Trump administration, have amplified gold’s role as a safe haven. For instance, gold spiked to $3,500/oz in April 2025 after Trump imposed 10% tariffs on all U.S. imports, only to dip when tensions briefly eased. Analysts warn that prolonged trade disputes or conflicts in regions like Eastern Europe could sustain gold’s rally.

3. Monetary Policy and Inflation Dynamics

Despite the Federal Reserve’s hawkish rhetoric, real interest rates remain negative (-1.2%), making non-yielding gold more attractive. Markets are pricing in rate cuts by late 2025, which would further weaken the dollar and bolster gold’s appeal as an inflation hedge. VanEck highlights gold’s “smile profile,” where it thrives in both rising and falling rate environments.

4. Retail and Institutional Demand Surge

Millennials and Gen Z now account for 34% of gold ETF buyers, drawn to digital platforms and tokenised gold 2. Meanwhile, institutions like pension funds have tripled gold allocations since 2011, with some holding 5–7% of portfolios in bullion. Global gold ETF inflows rose 26% in 2024, signalling a broader shift toward defensive assets.

5. De-Dollarisation and Structural Shifts

Countries like China and Russia are accelerating efforts to reduce dollar dependency, with gold purchases accounting for 20% of global demand in early 2025 12. This trend, combined with a projected $6 trillion shift from money-market funds into gold, creates a long-term floor for prices 6.


When Will the Rally End? Expert Forecasts

While gold’s momentum is strong, its longevity hinges on four factors:

  1. Central Bank Behaviour: A slowdown in purchases could dampen prices, but analysts expect sustained buying through 2025.
  2. Fed Policy: Persistent rate hikes or a sharp drop in inflation might reduce gold’s appeal, though most forecasts anticipate cuts in late 2025.
  3. Geopolitical Calm: A resolution to trade wars or conflicts could trigger profit-taking, but structural U.S.-China decoupling is likely to persist.
  4. Market Sentiment: A “risk-on” shift to equities could divert capital, but gold has outperformed the S&P 500 by 14% year-to-date, suggesting resilience.

Price Predictions:

  • Goldman Sachs: 3,700/oz by late 2025, rising to 3,700/oz by late 2025, rising to4,500 in recession scenarios.
  • JP Morgan: $4,000/oz by mid-2026, driven by tariff-induced inflation.
  • Reuters Poll: Average 2025 forecast of $3,065/oz, with long-term support from de-dollarisation.

Investment Strategies: How to Navigate the Rally

  1. Physical Gold: Secure bullion or coins, but factor in storage and insurance costs.
  2. Gold ETFs: SPDR Gold Shares (GLD) and iShares Gold Trust (IAU) offer liquidity and convenience.
  3. Mining Stocks: Companies like Newmont Corp. provide leveraged exposure, but rising production costs (up 25% since 2022) pose risks.
  4. Diversification: Allocate 5–10% of portfolios to gold, balancing risk across assets.

Conclusion: A Golden Era Ahead?

Gold’s rally reflects a world grappling with inflation, geopolitical fractures, and monetary uncertainty. While short-term corrections are likely (e.g., the recent dip to 3,211/oz), long−term drivers like central bank demand and de−dollarisation suggest prices could breach 3,211/oz), longterm drivers like central bank demand and dedollarisation suggest prices could reach 5,000/oz by 2030. For investors, gold remains a cornerstone of diversification—a hedge against volatility in an increasingly unpredictable economy.

Stay informed with ACS Vision: Whether you’re safeguarding wealth or capitalising on trends, our experts can tailor strategies to your goals. Contact us for personalised advice.


Sources: Goldman Sachs, Reuters, VanEck, CBS News, World Gold Council
Disclaimer: This blog is for informational purposes only. Consult a financial advisor before making investment decisions.